Design Exercise - Diamond Cut
One of the things I love to do to keep my skills sharp when I have some free time from consulting is to create a design exercise for myself. I start off with picking a random topic, for this week I chose kitchen design. I was inspired while I was getting inspiration from looking at kitchen interior design photos on Pinterest.
These designs are super quick and playful, not taking anything too seriously. In fact, most of my best work comes when I'm not trying too hard to design in the the first place. I think the reason for this is that when we try to overthink things it limits the creative part of our brain and turns on the analytical side. The analytical part of our brain is amazing when it comes times to making serious decisions but the beginning of a design process starts with a broad goal and is narrowed down over time. Very similar to how a diamond is formed from rough stone. See below...
The design on the hero image is very subtle and meant to compliment the figurative style of the interior designer. They are trying to bring in higher level clients that are looking to spend top dollar for the best material, to show this I used a marble background. The black on white visual is also a nod at sophistication and elegance without having to say it.
The next section details the amazing benefits of the service, where the user can get started within minutes without having to wait for a service representative. To accompany the content I included custom illustrations to start the user down this road of building "kitchen plans". It's also a subtle introduction into the visuals of the application, where the user would be able to download plans like this to show a contractor.
This page is a short form sales page, which is more beneficial for this type of product because the main selling point is getting the user to try the product for free. After all the content there is an email entry that prompts the user to get a free taste of what the application has to offer. THIS is where the selling begins. It's important not to let the user think they are being sold to, because higher end customers want to think they arrived at the decision themselves.
Thanks for reading! Look for more design posts like this in the future.